A non-profit organization has come out and apologized for using "Airline Price Glitch" in their subject line as click bait.
The revelation was made Thursday by Aha Aha Gomlei Chassadim on Thursday when their CEO came out to face the media.
"We usually get about 2 per cent open rate on our email marketing campaigns and we had over a 99 per cent on this particular campaign."
Angry donors and supporters said that they were unhappy with these marketing tactics.
"It sends the wrong message to possible donors when they open the email hoping to find cheap flights to somewhere exotic only to be asked to buy a ticket for a chinese auction for a set of linen and crockery."
This story is developing.